Lazartigue

About the brand

Lazartigue is a premium haircare brand. We partnered with Lazartigue’s Singapore marketing team to create paid-social creative for their anti-hair thinning range, built specifically for performance testing.

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What we did

We developed and produced a set of UGC-style ad concepts following Lazartigue’s messaging direction, designed to feel native in-feed while communicating the product story fast. Using indistinguishable AI-UGC, we were able to show before-and-after hair thinning results that would typically take at least 3 months to capture with traditional UGC creators, if it could be captured at all. This let the team test strong proof-led angles and variations quickly, without being limited by real-world filming timelines.

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